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The Effects Of A Tourist Destination And Tourism Service On Visiting Decisions In South Sulawesi
Corresponding Author(s) : Abedneigo Carter Rambulangi
OPSearch: American Journal of Open Research,
Vol. 2 No. 8 (2023): OPSearch: American Journal of Open Research
Abstract
The Effects Of A Tourist Destination And Tourism Service On Visiting Decisions In South Sulawesi. This study aims to predict, analyze, and explain the influence of tourism destinations and tourism services on tourism in South Sulawesi. This study used a quantitative approach, data collection was carried out through direct surveys and through the Google form platform. The selection of respondents was based on non-probability sampling, for domestic tourists in tourist destination cities/districts in South Sulawesi with a purposive sampling technique. The number of respondents was 350 people who met the requirements. Data analysis used descriptive statistical analysis and inferential statistics using SEM PLS_3 software. The results showed that (1) tourism destinations had a positive and significant direct effect on tourism and (2) tourism services had a positive and significant direct effect on tourism.